Leaders set direction, craft an inspiring vision, and provide employees with the tools and training to achieve objectives. As Dwight Eisenhower once put it, leadership is “the art of getting someone else to do something you want done because he wants to do it.”

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Optimax Systems, Inc., a privately held prototype optics manufacturer, has a team-based culture that is reinforced by two key management practices established more than two decades ago: a reward-oriented bonus structure and a comprehensive performance review system. According to Optimax CEO Rick Plympton, the company’s mission is to enable both customer success and employee prosperity. As part of that mission, Plympton explains, the company invests in technology, invests in its employees, and ensures that employees share in the company’s profits.



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